Salesforce Marketing Cloud: A Powerful Marketing Platform

• Marketing Cloud is used by almost all companies for marketing purposes. In this Salesforce Marketing Cloud, you can send customized mass mailers to thousands of potential customers at just a single click. You can also target some content on social media using advertisements. This can be used to boost your sales numbers.
• There are many ways how an optimal marketing strategy should be. But from those companies that failed badly in marketing, one thing is clear. Deluging mistargeted ads to customers is clearly not the way to go. If you’re an avid online user, you might definitely have encountered such ads in your mailbox.
• If you are into marketing, with Salesforce Marketing Cloud, you can make your marketing team smarter and be more predictive about each customer. You’ll get an intelligent platform integrating marketing, sales, service, and commerce that will make for a collaborative CRM, equipped with tools and data to make recommendations based on past purchases.
• This is also helpful in solving issues your customers might have with certain products. You can increase engagement through custom communities (as specified in the subsequent section below) and connect to your customers through any device on any channel from social media. Gathering key insights into strengthening your relationship with each customer at every stage will be made easy with Salesforce Marketing Cloud. Easily adjustable campaigns to help drive leads in the pipeline while you get a complete view of the customer data to optimize your marketing strategy, all is possible with Salesforce’s marketing facility.

Let’s take a look at the different platforms and channels that We'll be discussing during our training session of Salesforce marketing cloud.